Following yesterday’s anti-iPad Surface RT ad, Microsoft today released another new advertisement, this time targeting Apple’s iPad mini. In the spot, Microsoft compares the mini to the 8-inch Acer Iconia W3 tablet, which runs the full version of Windows 8.
The ad returns to using a Siri voiceover to poke fun at the mini while demonstrating the similarities between the two tablets. Microsoft also highlights the Acer’s productivity software and its gaming capabilities. “Wow, you are a real PC,” says Siri.
The Acer Iconia W3, which is advertised as the smallest Windows 8 tablet on the market, has garnered lukewarm reviews for its poor 1280 x 800 display, though it does come equipped with a 1.5GHz dual-core processor and 2GB RAM.
Since its launch in June, the Iconia W3 has seen significant price drops. Originally priced at $380, the 32GB version of the tablet can now be purchased for $300 on Amazon, a price point that is emphasized at the end of the ad. In comparison, the 32GB iPad mini retails for $129 more, priced at $429.
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