All of us use the World Wide Web every day to connect to our favorite services and we increasingly do so through mobile devices and tablets. According to Microsoft sources, everyday an additional 3.6 million devices are activated worldwide. If that is not enough proof to portray that we live in a connected world then consider this; that number is five times larger than the number of babies born each day. Because of this global expansion rate, Microsoft has introduced a concept known as “The Companion Web”.