Apple has sent out a memo to its international Apple Retail Employees, asking for innovative ideas on how to improve the iPhone, the retail store environment, and company sales techniques. According to 9to5Mac, the message was distributed late last week.
Employees are asked to submit an idea, which will lead to an eight-week experience where selected candidates will interact with members from various Apple departments at the company’s Cupertino headquarters, including Marketing, Merchandising, Customer Analytics, Mobile Commerce, and more, in order to “solve problems” related to the way Apple sells and supports its iPhones.
Apple occasionally turns to its Apple retail employees for assistance with various aspects of software development. In late 2012 Apple asked its workers to help improve the Maps app and a number of current employees have been given access to the OS X Mavericks beta for testing purposes.
Earlier this month, several Apple executives including Tim Cook spoke with Apple Retail Store leaders about upcoming iPhone incentive programs and discount strategies aimed at selling more iPhones in-house.
 
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