Saturday, July 13, 2024

Tim Cook downplays possibility of larger iPhone, cites quality and app trade-offs


With the sudden rush of 5-inch (and larger) smartphones hitting the market — to varying degrees of success — one may wonder if Apple plans to introduce one of its own. In response to a question on today’s Q2 earnings call, CEO Tim Cook maintained his stance against such a move because of necessary tradeoffs in areas like resolution, white balance, quality, app compatibility and more. He stated specifically that Apple would not ship a larger phone “while such trade-offs exist,” leaving just enough wiggle room for a future announcement where it can claim all those issues have been eradicated. Apple shipped the iPhone 5 with extended screen area and introduced a smaller iPad mini after Steve Jobs criticized other company’s products in those categories — we wouldn’t be surprised if Cook is readying a similar move himself.

Filed under: Cellphones, Mobile, Apple


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