Shortly after Facebook’s big reveal this morning, we caught up with HTC President of Global Sales Jason McKenzie and spent a few minutes with him discussing the First. As expected, he was pretty excited about this collaboration between his company, Facebook and AT&T. Jason revealed to us that HTC’s strategy involves ultimately catering the First to hardcore (or at least frequent) users of the social network, whereas a device like the One will be more appealing to those who aren’t interested in staying constantly connected. Interestingly, HTC seems to have put Facebook in the driver’s seat here, as the First will not only come pre-loaded with Facebook Home (and its firmware optimizations), but no sign of Sense anywhere. It’s certainly a departure from HTC’s usual branding efforts, so it’ll be intriguing to see exactly how well the device sells on AT&T. We have our full interview with Jason below, so take a few minutes to get the First scoop.
Filed under: Cellphones, Wireless, Mobile, HTC, AT&T, Facebook
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