12.5 C
New York
Tuesday, September 22, 2020
Home News Mobile advertising report shows Android on the rise

Mobile advertising report shows Android on the rise

Opera Mediaworks recently published its State of the Mobile Advertising report for Q4 2012. The report offers data for the mobile advertising market from the last quarter of 2012 helping to shed light on popular mobile trends. The source of the data used in the report is Opera’s extensive mobile advertising platform serving 50 billion ad impressions each month.

androidapp-sg

Those ad impressions are spread across about 12,000 mobile sites and apps according to the company. The report shows that Q4 was a record quarter with over two times increase in the amount of ad impressions and revenue the publishers compared to other quarters of 2012. The increase in advertising is associated with the seasonal impact of holiday shopping using mobile devices.

The report shows that the Android operating system is on the rise thanks in part to the incredible popularity of the Samsung Galaxy S III. Despite Android growing rapidly, iOS is still the top operating system for monetization. However, Android did pass iOS by two percentage points in market share for global ad impression volume.

The top ad impression generating categories of the mobile market were music, video, and media. The report shows that 21.4% of all ad impressions came from those three categories. The report also shows that international mobile traffic is growing significantly with ad impressions from North America declining to 64% from 74% of the global market as international traffic increases. One country that’s growing particularly quickly is the Russian Federation with ad impressions increasing 60%.

[via Opera]

Mobile advertising report shows Android on the rise is written by SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Latest

Jailed hacker insists he doesn’t want to see a computer ever again

A British hacker who was part of The Dark Overlord group has been handed a prison term for his offenses.

Xbox Series X, Xbox Series S preorders now available

Get your wallets ready because they'll sell out fast no matter where you are.Xbox Series X and Xbox Series S

POCO X3 with Snapdragon 732G chipset launched in India for ₹16,999 ($231)

The POCO X3 made its global debut earlier this month.What you need to knowPOCO X3 is now official in India.The

VIP SALE! Final day to get extra savings on products and services

We’re in the final day of our VIP Sale which sees us discounting products, services, and other items at a much bigger rate than usual. Indeed, you can visit the AG Deals Store any day of the week and find great prices on all sorts of great things.You’ve got until midnight tonight (September 21) to take advantage of an extra 20% off physical items. Moreover, we’re dropping the prices of online courses by an additional 60%.VIP SALESave an extra 60% on these online training coursesSave an extra 40% on apps and softwareUse this promo code to save an extra 20% in our storeCheck our coverage from the last few days to see highlights of the most popular options from each category. Below, we’ll also outline some of the best sellers from the AG Deals Store.Dragon X5 Wireless Bluetooth Mobile Phone Gaming Controller – $32By simply pairing this gamepad to your phone, tablet, smart TV, consoles, and other Bluetooth-enabled devices, you can now enjoy up to 10 hours of immersive, wireless game control. This gamepad features analog, turbo acceleration, and multimedia functions for total playing experience.Gotek Wireless Charging Music Station – $37.60Gotek Music Station is capable of both streaming music and charging your Qi-enabled smartphone wirelessly. Carefully designed with creative elements such as a big glossy LED display with 3 levels of lightness, the built-in FM radio and alarm will let you enjoy the versatile functions beside your bed, on your desk, or working place. You can easily charge the speaker via Type-C port, or use its own battery which could support 8 hours of working time when you play music.Zone 47″ Wide PC Gamer Computer Desk – $200The Zone 47″ Wide PC Gamer Computer Desk by Offex features a large 47″W x 23.75″ deep gaming surface with a simulated carbon fiber finish and a beveled front cut out that keeps you closer to the monitor without sacrificing room for your accessories. It also provides gamer specific features: a cup holder and headphone hook that saves desktop space, a power console with 3 grounded outlet receptors and 2 USB charging ports, and a cord management hole with cover for organizing your electrical cords.The Ultimate Data & Project Management Certification Bundle – $16Make project delivery and data analysis more efficient with 49 hours of guided content on Java, SAS, SQL, Power BI, Jira, Agile, and more. Spread over ten courses, you’ll have more than 650 lessons at your fingertips.The Complete Python eBook & Video Course Bundle – $12Start your programming career and sharpen your skills with 17 hours of video content and five eBooks on Python, AI, Deep Learning, and more.The Complete Microsoft Azure eBook & Video Course Bundle – $12Lead your business towards success with 15+ hours of video content and six eBooks on Azure Cloud Solutions, Integration, Networks, and more.