BlackBerry changes App World name to BlackBerry World

RIM is betting big on the next-generation of its BlackBerry operating system called BlackBerry 10. The new operating system will be officially unveiled later this month and has created a significant buzz for RIM. In preparation for the launch of BlackBerry 10, RIM has announced a name change for its app store.

BlackBerry App World has had its name changed and is now simply called BlackBerry World. RIM says that the name change was made to reflect a shift in the sort of items available for purchase from the store as the company moves to BlackBerry 10 and beyond. BlackBerry World will offer more than apps with videos and music available there as well.

RIM says BlackBerry World will be a one-stop shop for all the entertainment needs of BlackBerry users. BlackBerry World has several ways to browse, download, purchase, and manage content. Content can be purchased and managed using BlackBerry smartphones, the BlackBerry playbook tablet, or via computers.

RIM is also making it easy to share content you like from BlackBerry World. Your favorite content can be shared with friends via BBM, Facebook, and Twitter. Users will also be able to tap their smartphones together to invite friends to download a specific app. If you log on don’t see the new name library World, RIM notes that it could take up to 24 hours for the changes to appear.

Story Timeline

• RIM: Expect six BlackBerry 10 phones in 2013 but no carrier exclusives
• RIM’s stock surges again as BlackBerry 10 excitement builds
• RIM gets 1,600 companies to sign up for BlackBerry 10 training program
• Verizon BlackBerry 10 preparations previewed as carriers ready for RIM
• BlackBerry 10 voice controls hit leaked video demo
• BlackBerry 10: RIM could sell off hardware division post-launch says CEO

[via BlackBerry]

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