Nexus is the tonic to Apple and Microsoft greed says Google exec

Google’s Nexus program is a push back against Apple and Microsoft greed, an Android exec has argued, describing Motorola Mobility as a way to “disarm” attacks on the OS rather than segue into hardware. “There are players in the industry who were unhappy about more competitive pricing for the consumers” John Lagerling, director of Android business development, told Bits, pointing to the relatively affordable Nexus 4 as an example of how Google is shaking up the smartphone and tablet space, and relying on Motorola for patent ammunition should the search giant get called out in court.

“There are players in the industry who were unhappy about more competitive pricing for the consumers. They want to keep the prices high, they want to force the price to be so high that operators have to subsidize the devices very highly. That’s not only the Cupertino guys but also for the guys up in Seattle. They want higher margins, they want to charge more for software” John Lagerling, Google

As Lagerling sees it, Google’s expensive acquisition of Motorola Mobility isn’t to give the company an edge in producing Android devices in-house. Instead, Motorola’s design team is treated just as all the other Android-using manufacturers: if they want to make a Nexus, they have to bid for it like everyone else.

“They stand where Sharp would stand, or Sony would stand or Huawei would stand” he explained. “From my perspective as a partnership director, they are another partner. We are really walled between the Motorola team and the Android team. They would bid on doing a Nexus device just like any other company.”

Whether Google can, with the $299 Nexus 4, do what it attempted with the original Nexus One and bypass the carriers by instead selling unlocked, SIM-free handsets direct, remains to be seen. According to Lagerling, “Nexus One was very early” and the recent success of the Nexus 7 in opening consumer eyes to devices bearing the Google brand will see the Nexus 4 do markedly differently.

There’s more on the Nexus 4 in our full review.

Nexus is the tonic to Apple and Microsoft greed says Google exec is written by SlashGear.
© 2005 – 2012, SlashGear. All right reserved.


Related posts

Latest posts

TSMC in dilemma as US pushes ‘Made in USA’ strategy with Intel

The U.S. government has given the Taiwanese semiconductor manufacturer TSMC three proposals to keep producing with the country, which brought up several challenges.

I’ve found a perfect use for the Galaxy Ring, but I can’t recommend it

The Samsung Galaxy Ring was a miss for me — but I've still managed to find the perfect use for it. Only, I can't recommend it to anyone. Here's why.

Why I’m sad this delightful iPhone camera is about to go away

It looks certain Apple will take the 12-megapixel away from its cheapest iPhone very soon. Let me explain why I'm sad about it.

Moto G Power 2025 review: A solid $300 phone

What makes the Moto G Power 2025 a great phone despite being just $300? Find out in our review.

7 years of updates aren’t what you think they are and Samsung just proved it

The Galaxy S24 will miss out on features the hardware can't support.

Powerbeats Pro 2 vs. Powerbeats Pro: A killer upgrade for runners and gym nuts alike

Apple took almost six years to upgrade the Powerbeats Pro, so are the Powerbeats Pro 2 worth the wait? You

How to download TikTok videos on Android

If you find a favorite TikTok video you want to keep or download to watch offline, it's easy to do

Garmin Instinct 3 vs. 2X vs. 2: Every key upgrade

The Garmin Instinct 3 vs. 2 has major differences in battery life, accuracy, smarts, display quality, and memory, but the

Top Stories: ‘Apple Launch’ Next Week, Powerbeats Pro 2 Debut, and More

Apple is in the middle of trickling out a variety of announcements including Powerbeats Pro 2 and an Apple TV+

10+ Announcements Apple Could Have Rolled Into a February Event

Apple appears to have enough upcoming product announcements to justify a full event this month, yet all signs indicate these