Who says big companies can’t be bros when it comes to trademarks? Since Apple had no need for its Lightning connector to appear on “motorcycle parts, slot machines or tachometers,” it buddied up with Harley Davidson to secure partial use of the cycle maker’s IP for its new iDevice interface, according to recent info from the European trademark office. That allowed it to use a name that’s sympatico with its Thunderbolt moniker, while presumably letting Harley retain the rights for its heavier metal accessories. Also, should Cook & co. run up against a mid-life crisis, at least they’ll have quick relief on speed-dial.
Filed under: Peripherals, Apple
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Via: Gizmodo
Source: OHIM (European trademark office)