While MoviePass was in early beta, it got more than a small amount of pushback from theaters that didn’t like someone changing the price formula without their explicit say-so. The company just found an end-run around that conspicuous obstacle. It’s releasing both an iPhone app and a reloadable card that, when combined, let MoviePass’ effectively unlimited subscription model work at just about any US theater. The app unlocks the card for a specific showing; after that, it’s only a matter of swiping the plastic at a payment kiosk like any old credit card. It’s not as sophisticated as NFC or Pay With Square, to be sure, but it should keep the rude surprises to a minimum. Both the iOS app and the card require an invitation to the $30 monthly service if you’re eager to get watching movies today. If either is too limiting, there’s promises of both an Android app and wider availability in the future.
Continue reading MoviePass launches iPhone app and card combo, takes unlimited viewing to all US theaters
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MoviePass launches iPhone app and card combo, takes unlimited viewing to all US theaters originally appeared on Engadget on Tue, 02 Oct 2012 10:00:00 EDT. Please see our terms for use of feeds.
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