Galaxy S III Mini indicates Samsung’s hero strategy works

Now that the Samsung Galaxy S III Mini has been confirmed, the first question you should be asking yourself is this: if the original was too big, will this device be just right? It’s exactly that that Samsung wants you to be thinking – even though the components inside this “Mini” version of the device may be rather different from the original, it really depends on your perspective whether or not you’ll accept the Samsung “Hero” branding that’s taking place here. It worked with the simultaneous launch of the Galaxy S III on multiple carriers in the USA with the same model and name intact – will the “S III” magic continue forth with another nature-toting smartphone?

With the Samsung Galaxy S II, the company made a giant mistake sending out different devices to several different carriers with different names on each of them. Now Samsung retains the good points of having multiple different devices – they made the Galaxy Beam, after all – while they keep one great hero collection in-tact. With the Galaxy S III Mini, a built-in fanbase can be accessed.

Samsung has created a device in the Galaxy S III that works with a variety of 3rd party apps that support sharing. We’ve seen these apps appear on several devices since the Galaxy S III appeared – and in some cases, they existed on devices before the S III as well – but now that the one hero has them, the lesser devices will follow. Have a peek at this hands-on with the Galaxy S III’s sharing abilities and expect them to appear on the Galaxy S III Mini as well:

S-Beam

AllShare Play

Camera Sharing with Share Shot and Buddy Photo Share

Now if you’ve got the Galaxy Note II, the Galaxy Note 10.1, the Samsung Galaxy S III, and the Galaxy S III Mini, you’ll be able to share – almost without exception – back and forth between them with near-exclusive abilities. Sound like another company you know?

This is the way you go big in the smart device industry today – exclusion under the guise of value-added features. Let us know if you feel the same way, and be sure to stay tuned for the Galaxy S III Mini as it either follows the slipstream created by the Galaxy S III or it fades into obscurity.

Galaxy S III Mini indicates Samsung’s hero strategy works is written by SlashGear.
© 2005 – 2012, SlashGear. All right reserved.


Latest posts

Google Home update fixes broken smart light color control

Color LED bulbs were refusing to do their job because of a Google Home bug. Google says the fix is rolling out now. Read more...

Google starts rolling out its upgraded Pixel screen savers to the Pixel 9

When Google added Pixelsnap to the Pixel 10 series, it wasn’t just building in support for all kinds of magnetic accessories — it was...

Pixel 11 series still not on Android 17 QPR1 with October update

With yesterday’s October 2026 update, the Pixel 11 series is not yet running Android 17 QPR1. Read more @ 9to5google

Google Labs announces ‘Playground’ for prompt-based game creation

Google today announced an “experimental gaming platform” called Playground that lets you “create, play, and share” browser-based games. The goal is to “make game...

Android Auto rolling out fix that stops auto-playing music when you start your car

Google has confirmed that a fix is rolling out for a bug that leaves Android Auto briefly auto-playing music when your car starts, even...

Justice League all over again; Henry Cavill’s mustache vanishes in new Googlebook promo [Video]

The latest Henry Cavill promo for Googlebook has arrived and, with it, some Justice League deja vu as the star’s mustache has vanished between...

XREAL Aura with Android XR start at $1,279

XREAL’s first pair of Android XR glasses, XREAL Aura, finally have a price tag – $1,279. Read more @ 9to5google

Google’s SynthID AI content detector expands globally, will work on Apple’s models ‘soon’

Google’s AI-detector for images and videos, SynthID, is getting a full release today. It will work for more than just content developed with Google’s...

Googlebook Glowbar doesn’t have the ‘knock-knock’ Chromebook Pixel battery gesture

One of the beloved features of Google’s original big push into laptops, the Chromebook Pixel, is getting a revival in Googlebook’s Glowbar, but it...

Prime Day 2 deals – Last chance: Galaxy Tab S12 up to $650 off w/ trade, S11 $355 off, Galaxy Z Fold 8 all-time...

Alongside the now live Galaxy Tab S11 models now at up to $355 off the list prices. Those offers join the now even lower...