Apple has posted a new page on its developer website (via Cult of Mac) outlining as to why it rejects apps from the App Store, giving tips on how to better prepare an app for a review. The page also gives the top ten reasons for app rejections during the 7-day period ending last week:
Top 10 reasons for app rejections during the 7‑day period ending August 28, 2014.
14%: More information needed
8%: Guideline 2.2: Apps that exhibit bugs will be rejected
6%: Did not comply with terms in the Developer Program License Agreement
6%: Guideline 10.6: Apple and our customers place a high value on simple, refined, creative, well thought through interfaces. They take more work but are worth it. Apple sets a high bar. If your user interface is complex or less than very good, it may be rejected
5%: Guideline 3.3: Apps with names, descriptions, or screenshots not relevant to the App content and functionality will be rejected
5%: Guideline 22.2: Apps that contain false, fraudulent or misleading representations or use names or icons similar to other Apps will be rejected
4%: Guideline 3.4: App names in iTunes Connect and as displayed on a device should be similar, so as not to cause confusion
4%: Guideline 3.2: Apps with placeholder text will be rejected
3%: Guideline 3.8: Developers are responsible for assigning appropriate ratings to their Apps. Inappropriate ratings may be changed/deleted by Apple
2% Guideline 2.9: Apps that are “beta”, “demo”, “trial”, or “test” versions will be rejected
Apple states that these top ten reasons account for 58% of all app rejections, as it asks that developers focus on a number of aspects to ensure quality before a review. Those aspects including removing any bugs, fixing broken links, removing placeholder content, optimizing user interfaces, and more.
