When your remote doesn’t have a full fledged keyboard you have to do something to make it fun and easy for users to search out content. That is exactly what the Amazon Fire TV is doing with the help of companies of popular streaming apps. Today Amazon announced that Hulu Plus, Crackle, and SHOWTIME Anytime have integrated their entire catelogs into the Fire TV‘s unified voice search. To put it as simple as possible, you can talk to the remote in any of those apps, plus VEVO, and search out shows and movies with ease.
“We’re excited and energized by the momentum we’re seeing with Fire TV,” said Dave Limp, Vice President, Amazon Devices. “Customers are telling us they love it, developers are building for it, and we’re working hard to expand existing features and build new ones. We’re thrilled to have Hulu Plus, Crackle, and SHOWTIME integrating their full selection of movies and TV shows into Fire TV’s unified voice search.”
We are always leery of a new set-top box gaining support from app developers. Without the devs getting involved and updating their apps to utilize functions of the device, it can make things a bit difficult. On the Amazon front, we didn’t have many reservations that the big names would hold back for long. The more connected devices they can be easily accessed on and utilized on easily means more profits and users paying and watching.
Anyone out there sporting that fancy fan-dangled Amazon Fire TV box give the voice search a shot on the new additions yet?
Full press release at Amazon
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